Search With a Sharper Focus

Natural Search Engine Optimization (SEO)

The website world has changed. Sure, you can still generate decent traffic and leads simply by advertising your URL (and you still should). But more and more, the way consumers are finding companies, services and products, online, is with category and keyword searches they initiate themselves on Search Engines and within online directories.

So what good is a great Web site if it's not taking advantage of search engines in attracting new and qualified traffic? It's all about choosing your online words very carefully.

What’s in a word? Success. Or failure. Choose the words and phrases people are actually using in their searches, build them into your site the right way, and Search Engines will find you. And if Search Engines find you, so will customers.

We understand how people search. We can determine what words they’re searching with. (And guess what? It might not be what you call your product.)

And we understand how search engines comb through sites to find sites and how and why they rank the results. And we can help you get you tip-top ranking when it makes sense, or just land you among the top contenders if that’s a more effective strategy. (And guess what? Sometimes it is.)

Our Search Engine Optimization (SEO) services ensure your company ranks well for the most relevant high-activity keywords and phrase searches.

Technical SEO Site Design and SEO Page Analysis

The best web Search strategy is built in from the start.

The web-scape has changed. It’s no longer the Flash that gets you the cash… it’s showing up high in the rankings on search engines. Search engines serve up your site to customers because of how your site is structured, written, and linked. Search engines have also gotten smarter, harder to fool with some old and questionable techniques designed to trick engines into racking up more points for the site.

To help optimize your site, we’ll look at your site from a technical, content and site-design perspective – just like a search engine would – to ensure search engine technical compatibility.

But since we also understand branding and marketing, we also won’t steer your site away completely from an online experience that supports your identity and creates the right visitor experience.

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SEO Competitive Research and SEO Analysis:

How do you measure up? That’s the million dollar question.

We’ll analyze where you currently rank in comparison to major competitors in your industry (and not all your online competitors are who you might think they are).

We’ll see who “owns” the searches most relevant to your business. Because only when we understand who owns the space can we devise a strategy to help you take their place in the rankings.

We’ll work with you to determine your top competitors-local or national. Then we’ll analyze if and what they are doing on their sites to optimize search engine ranking results. Some of the contents of the review include:

  • SEO design of competitor sites- what they’re doing well, where the holes are
  • SEO copy on the major pages of your competitors’ sites
  • Where you rank versus the competition in search results
  • Which specific keywords your competitors are targeting
  • What SEO techniques the competition is using to get rankings
  • What your competitors’ linking strategies are

All of this information will then be delivered in easy-to-read reports: the foundation for your customized strategy.

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Extensive SEO Keyword Research and SEO Analysis

People may be searching for your services in ways you never imagined. Sure, some of the major keywords and search phrases may prove to be no-brainers. But they may also represent the most competitive field in which you're playing, online. So you’ll eventually be found using those words, but only pages after consumers have already made their top clicks and picks.

We’ll help identify all appropriate keywords based on how many times they are searched for, how relevant they are to your service, and how much competition there is for rankings on each word.

Using research tools and our analytic expertise, we’ll help you target the keywords that present the highest potential ROI for your business and goals. We’ll continue to work with you to make sure the keywords are in alignment with your culture, brand and offline campaigns, in addition to making sure they are not only SEO compatible, but consumer friendly.

Because we think it’s important to determine the difference between the top keywords, and your top keywords.

This strategy comes into play in both Natural Search Engine Optimization and Paid Search strategies.

Some of the local and national SEO keyword research provided will tell you:

  • How often certain keyword phrases are being searched for on search engines like Google
  • Which local “geo-targeted” keywords and phrases your local target market is using
  • How often your brand name is being searched for on search engines
  • How many SEO competitors are vying for the number-one ranking for that keyword term
  • How much expected daily traffic you could expect from a top ranking on a major search engine like Google

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Strategic SEO Planning

In order to achieve top rankings, a strategic optimization plan needs to be implemented – just adding all your keywords to a few pages won’t work. We’ll create a plan to determine which pages on your current site should be optimized for which keywords, and determine if new pages should be created, or content augmented. We also work hand in hand with your marketing and development team if any of your company“s changes, like new services or product offerings, are good candidates for promotion with our SEO services.

Your business needs to stay fluid, and our plans go with the flow.

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SEO Copywriting and SEO Content Development

Gone are the days of getting rankings just by creating Meta Tags.

Search engines reward great content with great rankings. Our SEO team specializes in providing SEO copywriting consultation on various levels to create copy development guidance and non-intrusive edits. This way, your pages are both search-engine friendly and end-user friendly.

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Manual Search Engine Submission and Web Directory Submissions:

Another way to rise in the ranks of Search is to submit your pages to the leading search engines. It’s important, it’s labor intensive, and we do it for you.

Our SEO team manually submits your Web pages to search engines and Web directories on a continual basis, ensuring your site will continue to rise in the rankings. Strategic SEO submissions can improve the quantity and quality of your Web pages that search engines will consider for indexing.

We’re experienced in all submission options, from simple to complex, including pay-per-inclusion submission, XML feeds and other SEO services. And we won’t oversell you on costly submission practices you may not need.

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Search Position Rank Reporting

Our SEO team tracks all your relevant keywords on each search engine. We don’t limit our reporting to a handful of keywords, or charge you by keyword like some other SEM companies. We realize that there are many desirable keywords unique to each client, and we track your performance on all these words each and every month.

Typically, the engines that TMPDM targets for an SEO program comprise over 95% of all search engine traffic, providing our clients with the maximum exposure across the search engine landscape.

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SEO Log File Analysis

Improved search engine ranking is the first step to SEO success. It leads to traffic, qualified leads, and solid search engine footholds. But it’s very important that your rankings are resulting in your desired action.

Log File Analysis allows our SEO experts to track these results by analyzing our clients’ log file traffic. By gaining access to this client site data, we can evaluate overall search engine referrals by keyword and by search engine, monitor visitor action, and fine-tune your SEO plan to really pay off.

By analyzing log file traffic, we can show what search engine you are getting a visitor from, which keyword got them there, and what their path was once they came to your site from the search engine result page.

We can track, on a regular basis, exactly how much traffic a certain top-ranked phrase on an engine like Google or Yahoo is bringing in to your site.

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Monitoring Search Engine Ranking Algorithms

It may sound like Advanced Placement Calculus, but it’s really basic math: when we keep pace with changes to how search engines operate, you stay ahead of the competition.

SEO is a very dynamic service, a real moving target. Search engines are constantly changing the methods they use to determine ranking, realigning their business relationships and re-establishing rules for ethical practices. Our SEO team stays up to date on all search engine activity and adjusts your campaign accordingly, so that you can focus on running your business.

Simply put, it’s our job to know what makes the search engines tick, not only currently, but in anticipation of what happens next. Our learning and insight are then applied to your SEO campaign, ensuring your site will still achieve your original goals as the search engines continue to evolve around them.

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Overall SEO Project Management

Our total SEO Project Management allows for complete Search Engine Optimization coverage, from initial keyword research to development and implementation to reporting and analytics. Your Search Marketing team will provide you with the optimal level of service you require – be it large or small, local or national, one important project or a long-term relationship.

We enjoy working with you and your marketing team hand in hand for the best results. Essentially, your business becomes our business. And rest assured: when you partner with TMPDM on a SEM project, you’ll be found on Search Engine results. Not lost in the shuffle.

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