Paid Search (PPC)
When you search for your own company’s products or services online right now, do you like where you rank in the search results? Are you paying for keywords every month, but have yet to see the yield in qualified site traffic or conversions? Are your media bills consistently increasing, but you are not sure that the higher spends are delivering an efficient return? Are you spending your valuable time and resources managing bids or listings on search engines to ensure competitors don't come up ahead of you? Or what if you’ve done everything you can to build your site to be found in online searches with Natural Search Engine Optimization, but you’re still getting outpaced by competitors in search results?
Sometimes you have to pay to play. That’s where Paid Search Management from TMP Directional Marketing, Interactive comes in. We can make sure your budget is used wisely, and that your Paid Search program returns a definite yield on your investment.
Our Search Engine Marketing experts can create and manage these Paid Search listings (also known as sponsored listings, pay-per-click listings, or cost-per-click listings). And we'll make sure all elements of your online strategy are working toward the same goal.
Our services include:
- Keyword research
- Search engine placement recommendations
- Ongoing keyword bid and budget management
- Creative message consultation and development
- Tracking and reporting solutions to meet client needs and objectives
- Ongoing campaign optimization and testing
Pay-Per-Click Buys
Pay-per-click (PPC) search engine keyword buys help you drive targeted traffic to your site by paying for positioning or visibility, within a model that only charges you back if a visitor clicks on the link.
The “searcher” who clicks on your listing is specifically searching for your product/service as determined by the selected search term. This delivers a more qualified prospect to your site when they are most likely to act. As an advertiser, you benefit because you know you are getting targeted traffic for search terms that you select, and at a price that you are willing to pay per click.
PPC buys are also a valuable enhancement to a Natural Search Engine Optimization program, as they help capture the users who are more likely to click on the “sponsored by,” or paid, listings.
TMPDM works closely with its clients to determine specific goals and objectives for the paid search campaign, and then develops a bid management strategy and tracking solution recommendations based on those goals and objectives.
And not only can we strategically select and purchase the best words: we manage the entire campaign for you from implementation to analysis of results, and help you decipher the often-complicated bidding and pricing models.
Like all our SEM solutions, when you work with TMPDM, PPC is a turnkey solution.
Pay-Per-Click Service Offerings
Our SEM experts can manage your entire PPC keyword buy program.
Our Pay-Per-Click service offerings include:
- Keyword research
- Bid and budget determination
- Campaign setup
- Copy consultation
- Ongoing Bid management
- In-depth reporting and analysis
- Post-click tracking solutions
- Ongoing campaign optimization
Once we work to purchase the best key words to meet your goals, monitoring becomes all-important, to keep pace as competitors change strategy, you refine goals, search engines change criteria.
The terrain changes daily. Let us be your guide in this potentially lucrative landscape.